Hampton Hub

Public RealmCommercial & Town Centre

Client
Bayside City Council

Disciplines
Urban Design
Town Planning

Location
Hampton, VIC

Date
2025

Imagery
Tract

Tract partnered with Bayside City Council and Urban Enterprise to investigate the future of the Hampton Hub and Willis Street precinct.
Site plan
Supporting Council’s vision for an integrated community and civic destination, the project built on the Hampton Public Land Masterplan and explored how multiple Council-owned sites could be reimagined to deliver contemporary community infrastructure, high quality public open space and improved precinct connections.
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The study tested a range of development scenarios that considered the co-location of community facilities including library services, maternal and child health facilities, kindergarten spaces, performing arts facilities, flexible community uses and public open space.

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A key focus of the work was understanding how these functions could be integrated while balancing built form, access, tree retention, parking requirements and future development opportunities.

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Tract led the urban design analysis and prepared a suite of development scenarios, drawing on planning advice, land budget modelling, site planning and 3D massing studies to evaluate alternative futures for the precinct. Planning input helped inform development feasibility and ensure testing responded to the site’s planning controls and strategic context.

The work assessed public realm quality, open space provision, pedestrian movement, interface conditions, development feasibility and long-term community benefit. Detailed visualisations and built form testing provided Council with a clear understanding of the strengths, trade-offs and implications associated with each option.

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Following the initial feasibility work, Tract undertook further urban design investigations focused on future parking and development opportunities on an adjoining site. This additional work tested a series of alternative development and parking delivery models, assessing built form outcomes, public realm impacts, financial implications and broader precinct benefits.

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Hampton hub
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The study demonstrated how integrated precinct planning could unlock improved community outcomes while supporting long-term revitalisation of the  precinct.

The resulting work established a robust evidence base for future planning and investment decisions, helping Council evaluate competing priorities and identify pathways for delivering a connected, flexible and community-focused civic precinct.