Lovely Banks is a potential growth area located at the northern gateway to Geelong. The proposed growth area is adjacent to a major employment precinct and provides excellent access to Melbourne, Geelong and the Surf Coast.
The Lovely Banks topography features ridges and gullys, which provide opportunities to create a unique sense of place whilst also requiring a sensitive design response.
Tract has provided strategic planning and design advice on this project. The strategic concept is to develop a sustainable new masterplanned community for 30,000 people which will link to new and existing employment, shops and services. The planning approach is to integrate with the adjacent neighbourhoods through pedestrian and open space connections.
Consultation with State and Local Government stakeholders and potential businesses and education providers has been undertaken as part of this process.